Haha! Nintendo is awesome. They don't care about doing anything by the books. LOVE IT.
My favorite is still "yep, thats the show, here is more Nintendo land." *running and texting to Spike* "We've got a brand new game, bitches, here it comes, first look," haha, with NO mention during the conference. I don't get it.
Is TGS usually a bigger show for them? I think we forget that Nintendo is Japan-first sometimes.