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Reggie Fils-Aime retiring as President of Nintendo of America, Bowser taking over
News reported by 
February 22, 2019, 00:44:36
Doug Bowser, that is.

REDMOND, Wash.--(BUSINESS WIRE)-- After more than 15 notable years at Nintendo of America, and nearly 13 as its President and COO, Reggie Fils-Aime will retire. His last day with Nintendo will be April 15. Doug Bowser, NOA’s current Senior Vice President of Sales and Marketing, will then succeed Reggie as President of Nintendo of America.
“I really appreciate everything Reggie has done for Nintendo,” said Shuntaro Furukawa, President of Nintendo Co., Ltd. “Inside and outside our company, Reggie is known as an exceptional leader. We are grateful that he is leaving the business in good shape with strong momentum. While we will miss him and we wish him the very best in his retirement, we are also pleased to have such an able successor ready to step into that role. Doug Bowser and the rest of the team will ensure a seamless transition and continued momentum for Nintendo.”

“Nintendo owns a part of my heart forever,” Fils-Aime said. “It’s a part that is filled with gratitude – for the incredibly talented people I’ve worked with, for the opportunity to represent such a wonderful brand, and most of all, to feel like a member of the world’s most positive and enduring gamer community. As I look forward to departing in both good health and good humor, this is not ‘game over’ for me, but instead ‘leveling up’ to more time with my wife, family and friends.”

“It has been my great fortune to work with and be mentored by Reggie for four years at Nintendo of America,” Bowser said. “And rest assured, we will continue to build on his work to evolve and expand our brand, furthering Nintendo’s global mission of creating smiles. There are millions more of those to come.”

Fils-Aime started at Nintendo of America in 2003 as its Executive Vice President of Sales and Marketing and became its President and COO in May 2006. His time with Nintendo began during the Nintendo GameCube and Game Boy Advance era. His leadership of Nintendo’s largest territory expanded the audience for Nintendo products as phenomena like Nintendogs, Brain Age, Wii Sports and Wii Fit brought millions of new players to the world of video games. Fils-Aime’s management led to record-breaking sales for products like the Nintendo DS, Wii, Nintendo 3DS and Nintendo Switch systems. At the same time, he communicated innovative new product features to a mass audience via his strong and affable personality, making him a favorite of media, members of the video game industry and Nintendo fans alike.

During his tenure, Nintendo of America has expanded its physical presence in the U.S., having established a key sales and marketing office in Redwood City, California, and built a new NOA headquarters in Redmond, Washington, that has received awards for its environmentally friendly design.

Bowser is an industry veteran who joined NOA in May 2015 as the Vice President of Sales before being promoted to Senior Vice President of Sales and Marketing the next year. During his time at NOA, Bowser led the sales and marketing efforts for Nintendo Switch, which became the fastest-selling video game system of this hardware generation through 21 months, according to The NPD Group. Previously, Bowser was an executive with industry powerhouse Electronic Arts, most recently as the company’s Vice President of Global Business Planning. He also worked at Procter & Gamble in various sales leadership roles in Asia, Latin America and the U.S.

Source: Nintendo PR

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Posted: 02/22/19, 00:44:36  - Edited by 
 on: 02/22/19, 00:44:23    
Why not sign up for a (free) account and create your own content?

Posted by 
 on: 02/21/19, 21:20:03
Was about the make the thread. This was a fast thread!

Aw, sorry to see him go. Always found him entertaining. What a legend.

I'll say the predictable thing and say my body wasn't ready.

At least Bowser is taking over now. That makes me happy.

Posted by 
 on: 02/21/19, 21:42:21  - Edited by 
 on: 02/21/19, 21:42:53
I do love the fact that the guy who has the last name BOWSER is going to be the president of Nintendo of America. Perfect fit.

Farewell, Reggie. Please continue kicking ass and taking names during your retirement!

Posted by 
 on: 02/21/19, 22:22:15
Congrats to him. I wish him well.
His presence was appreciated. He was swell.

He's about kicking ass, and taking names...
We thank him for helping bring us our games.

He knew how to dodge a question with grace,
We're going to miss that meme-able face.

Bowser is coming to take over the land.
Thanks for everything Reggie, let's give him a hand!


Posted by 
 on: 02/21/19, 22:24:36

Thanks for everything, Reggie!

Posted by 
 on: 02/21/19, 22:26:08
TriforceBun said:

I agree with this post.

Is it really all that much to ask that he just stay president of the company until we're all dead? That just doesn't seem like asking a lot. ONE generation of gamers. Two max.


Posted by 
 on: 02/21/19, 22:50:25
If I were rich, I'd retire ASAP and enjoy my money. If he left for another game company, I'd hiss and angry meow, but retirement makes sense to me. May he enjoy his mojitos.

I think Bowser will be a fine replacement with his marketing expertise. Correct me if I'm wrong, but I don't remember Reggie making really big decisions like the Minoru Arakawa days. Seems to me like those are all made in Japan now.

Posted by 
 on: 02/22/19, 01:37:12
Yeah, good on him for getting out of the rat race!

Reggie's was always a likeable, and, more importantly, memeable guy. I feel like he was at least partially responsible for the non-localization of certain games, but I'll still miss him!

Posted by 
 on: 02/22/19, 03:55:40
End of an era. Reggie had a really great run.

It's Bowser's time, though.

Posted by 
 on: 02/22/19, 05:19:15  - Edited by 
 on: 02/22/19, 05:24:15
My body...it was not ready for this.

I wish him nothing but the best!

Posted by 
 on: 02/22/19, 07:12:42
Living up to his name already.

Posted by 
 on: 02/22/19, 15:41:39  - Edited by 
 on: 02/22/19, 15:41:52
Gotta admit, Reggie had a great run with Nintendo. Think about his career: he came in during the Gameboy Advance era - a very successful platform for Nintendo. Then he was there for the entire lifespan of the DS - hands down the best-selling hardware from the Big N ever and a huge pop culture icon (unless Switch somehow tops it?!). And then he is there overseeing the 3DS, Nintendo's flagship system that, despite a slightly rocky start, went on to become both successful and profitable, and went several years outselling both the PS4 and Xbone...both individually and combined. That's nothing to sneeze at.

And now being able to gracefully exit while the Switch is on an upwards momentum and Nintendo making money hand over fist...not bad, Mr. Fils-Aime. Well done.



Posted by 
 on: 02/22/19, 16:39:56
I do love how Reggie fully embraced his meme-ability.

The question still remains...

Did he really kick ass and take names?

I definitely think so.

Posted by 
 on: 02/22/19, 22:15:36
This was when he started at Nintendo a while ago.

Posted by 
 on: 02/23/19, 02:21:08
Reggie has a fan.

Posted by 
 on: 02/24/19, 05:56:00  - Edited by 
 on: 02/24/19, 05:56:26
Reggie is a good man. I hope we still hear from him from time to time.

Posted by 
 on: 02/24/19, 10:28:21
Maybe it's photoshop lol.

Posted by 
 on: 02/24/19, 18:47:49
Let's all celebrate early retirement with a Bigfoot pizza.

Posted by 
 on: 02/24/19, 21:11:38
@carlosrox That is an embed you can click on it and go to the tweet. It's real. The Rock is a fan.

Posted by 
 on: 02/25/19, 03:07:01

The Rock previously dressed up as Pikachu for his daughter. I'm not surprised he'd show Nintendo some love.

Posted by 
 on: 02/25/19, 04:34:21
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