They're going after some game called The Banner Saga right now. Which is pretty ridiculous since that game has jack to do with their Candy Crush junk but you know, it used the word "Saga" so it's clearly trying to rip them off or something.
I know a pair of Chicago developers working on a game called Dog Sled Saga that are a bit concerned. Although one of them did mention that the publicity from being attacked by King might be worth it...
In closing, everyone who has played or does play any of that Candy Crush junk should be ashamed of themselves.
I enjoy Candy Crush Saga as a game, but I don't condone this shit at all. It's pretty ugly of an ethic in my opinion. I hope whoever decides this has half a brain. And though I play the game, I don't pay a cent on it. I refuse to buy lives or power ups or whatever. No thank you. Since they only advertise their own games which I don't play anyway, I do see how they're making much off me. I don't even think I gave them a great rating on the Android store or anything.