It's ethereal. So, Ubisoft isn't giving anything up. It's 1s and 0s that they can make infinite copies of. There's no real gesture here that makes up for the Rayman debacle and I fear they think it does.
That's a really bizarre way of thinking of a sale on digital content.
And as I said, I think the extent to which the Rayman situation is a debacle is being dramatically overstated unless people are talking about having it release in September where it is almost sure to be clobbered.
By that logic pirating isn't taking anything from Ubisoft either.
What exactly would they be giving up if they had a sale on physical copies (which they don't sell on their website anyway, so not sure how they would) that they're not here? When you buy a physical copy you realize the bulk of that money is going to those same 1s and 0s and not to the packaging and disc, right?
Keep in mind, I think a sale is not much of a gesture, they should be having sales like this anyway.
They've already sold their games to those retailers. If those retailers have a sale, Ubisoft literally isn't giving up anything, their role in the transaction is already over. I'm not sure how they could go about getting retailers to have a sale on their games, it's just not the way the system generally works.
... This almost never happens. Hitman Absolution is on sale at amazon for around $30 for physical copies, and $17 for digital. There's rarely, if ever, parity between physical and digital sales across all publishers. Why are you expecting it here?
And you're completely ignoring that in the physical retail world, the retailer already bought the game, and they're in a better position to initiate a sale as opposed to the publisher.