Its not really all that confusing, is it? People are eager to shop (because they feel like they have to buy a lot of stuff for their families and whatnot), and the earlier they can do it, the better. Also, if ONE store is opening at 5am when everything else is opening at 6am, Store #1 is going to have the monopoly on those shoppers. They're getting 100% of the market share at that point, and if someone has a list of generic things (pants, sweaters, movies, socks) and not specific things (ie: Delta Sonic gift certificate, Tickle Me Elmo, Target Special Blue Wii Sonic/Mario bundle), they're going to clean up in that department. If Store #1 is able to satisfy your list, Stores #2-#Infinity aren't going to get your business. Thats better for Store #1, and their competition suffers (and you know that this person is probably doing more shopping later that day, so the less stuff they have to worry about buying THEN, the better).
Also, getting up early -- in theory -- allows you to beat the crowd. I went out last year and it was bonkers. I heard that some stores are opening around 10pm Thanksgiving Night this year. Yessss. Since I get out of work around 10pm / go to bed around 5am, this'll be
awesome.
Plus, some folks might have to work during the day, around 2p or whatever.
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on: 11/12/11, 23:30 |