Hearing about Jam With the Band coming to Europe kind of sparked a thought in my mind. Or maybe I've been thinking about it for a long time, and the news caused it to surface. In the business world, an executive will rarely lose his job for making a safe decision. Even if that safe decision gets the company in trouble, it's the same safe decision that others are making/would make, and everyone at the company was on board the safety train. In the corporate structure of America (and probably elsewhere, too), risk is to be avoided at all costs (don't worry, though - you've always got that golden parachute to float over to another corporate position with).
How many risks does NOA actually take? I always used to think that they were just puppets of NOJ, but now I'm not so sure. With recent comments and decisions, I'm starting to believe that they really do have control over which titles get localized and advertised (although NOJ could probably still overrule them). If that's true, then fuck them.
There have been an incredible amount of titles that have been passed over for localization, the vast majority of them interesting, most of them good, and many of them great. And it isn't like the American release schedules are jam-packed with titles. There are obvious gaps for smaller games to fit into. Band Brothers DX was a huge, grassroots success in Japan. Why not give it a chance? NOA has let the whole 'music game' craze begin and end without even really
trying to localize this fantastic franchise. They publish such a small overall slice of the games that Nintendo releases in Japan. And half of the more modest titles that they
do decide to publish (dartboard?) are seemingly sent to die, as they spend all of their advertising budget on Wii Music and getting Beyonce for Style Savvy.
People can nonsensically rant and rave about Nintendo not making real games any more, but
this kind of shit has my number one issue with Nintendo for the past couple of years. Other people may only care about Mario, Zelda, and Metroid, but I've always been interested in the fringe titles. Thank god(s) for the downloadable services, because they keep Nintendo's current lineup from looking like a Greatest Hits collection.
How many copies does a game have to sell to justify localization? How about it it's
already been localized for Europe? Profit margins are nice, but while you keep shooting for that casual gold, how about tossing the diehard fans a bone once in a while? You never know, right? If you market a good game, it might even turn out to be successful. Even if you don't want to market it, a stealth release is better than no release. Hell, relegate Mother 3 to a downloadable platform (maybe even buy the fan translation). Just get it out there.
I mean, it's actually
bad news for Americans when Nintendo publishes a title like Fatal Frame in Japan. That's just not right.