REDMOND, Wash.--(BUSINESS WIRE)-- Over the last few years, Nintendo has repeatedly reinvented its approach to E3 by creating unique ways to break news and get fans at home involved in the fun, while also offering great experiences for on-site attendees. That mission continues in 2014 as Nintendo offers a series of new channels to communicate news directly to its key audiences, including fans, media, analysts, investors and business partners. This includes a new format for unveiling news: the Nintendo Digital Event; a Super Smash Bros. tournament; a full slate of live, in-depth game demos from the Nintendo booth; and an opportunity for fans to play Super Smash Bros. for Wii U for the first time at their local Best Buy.
"We demonstrated last year that we are never afraid to reinvent a proven tactic or to break completely new ground if we believe it will provide the best experience for our fans, followers and partners," said Reggie Fils-Aime, Nintendo of America's president and chief operating officer. "So, whether you're attending E3 in person or joining online, there's an amazing lineup of games, experiences and events coming your way."
At E3 2014, Nintendo will offer four unique experiences, all under the unifying banner of "Play Nintendo."
Super Smash Bros. Invitational 2014 will see the arrival of not one, but two new Super Smash Bros. games: Super Smash Bros. for Nintendo 3DS and Super Smash Bros. for Wii U. To commemorate this occasion, Nintendo is inviting 16 highly skilled Super Smash Bros. players to the NOKIA Theatre L.A. LIVE in Los Angeles to compete in a Super Smash Bros. for Wii U tournament. Thousands of fans in the audience and countless more watching a live stream online will see new Super Smash Bros. characters clash with existing favorites in action for the first time. More important than declaring a winner, however, this event is a celebration of all things Super Smash Bros., and a great way for new and veteran fans to take part in a tribute to this legendary franchise. More information about the 16 invited participants in the tournament, the identity of the announcers, and how fans of the franchise can view the tournament in person and via webcast, will be communicated shortly.
Nintendo Digital Event Every year, Nintendo looks for the best way to show its games and share its news with fans, media and other key audiences. In 2013, Nintendo decided to forgo a traditional press conference and use a video - in that case a Nintendo Direct - to share its news from E3. The company is building on that approach at E3 2014 with the "Nintendo Digital Event," a new kind of video program that will reveal and provide further detail about the gaming experiences on the way for Nintendo platforms in 2014 and beyond. The Nintendo Digital Event will air at 9 a.m. PT on Tuesday, June 10.
Nintendo Treehouse: Live @ E3 This year, Nintendo will offer fans a deeper look at Nintendo's biggest games of E3, with information directly from the source. The "Treehouse," the Product Development department at Nintendo of America, will provide in-depth game demos live and unscripted from Nintendo's booth. This new program will be live streamed during all hours of the E3 show. Fans can get settled in, open their browsers and experience the Nintendo games at E3 like never before.
Super Smash Bros. Smash Fest @ Best Buy In 2013, Nintendo broke new ground by expanding its E3 activities outside of the walls of the Los Angeles Convention Center and letting fans play some of the games being played on the show floor at participating Best Buy stores. The partnership between Nintendo and Best Buy continues in 2014 and will mark the first time around the world that fans have had the opportunity to get their hands on Super Smash Bros. for Wii U.
More details about each event, including dates, times, locations and game content will be revealed shortly. To follow all of Nintendo's E3 activities, keep an eye on Nintendo's Facebook page, Twitter feed and YouTube channel. Or visit http://e3.nintendo.com.
It's very likely I will try to go to this. Maybe GameDadGrant wants to join like last time. It'll be great to check out Smash. I'm thinking of how to tackle the podcast this year. This should be in incorporated somehow.
I wonder if they could put out a timed release of a Smash online demo simultaneous to the E3 demos so that not only can they play locally, but they can also test out the online features right on stage with people sitting at home.
I like this approach. I even liked what they did last E3, it was just full of hiccups. If they can fix those and expand on their new ideas this year, it could be awesome. Being able to watch Nintendo game demos throughout E3 via the Treehouse is going to be great. I'm finally starting to get excited for E3.
Also, that Mega 64 video was fantastic. Reminds me of 90's Nintendo. I want a LOT more of this stuff in the future.
Wait, what I don't get is how they're gonna do a live demo of gamepad heavy games like they said they were going to. Or did I misunderstand? Iwata specifically stated that games that show the value of the gamepad would be demoed..
If Microsoft and Sony pulled back from E3 and were doing special, Directly..To You videos, there is a 0% chance of me checking those out. Extrapolate from there (with "other people" instead of "me"). On the other hand, I watch next to EVERYTHING at E3 (on TV), regardless of who the intended audience is.
What makes more sense from a business "I hope we move more consoles" standpoint? Just having a live body standing on stage for an hour is..good. The people watching the Direct are people like us who already have one, or are going to get one soon regardless.
@Mr_Mustache But really how many casuals who haven't bought for Mario, Kart, Smash, Wii Fit, online Wii Sports, etc. are going to buy a Wii U because a guy came out on stage to introduce a video of the new Zelda or whatever else they might show?
The casuals aren't being reached with the Nintendo Directs either. What we CAN do though, is reach the people who have PlayStation 4 and an itch for Smash Bros., or people with XBOX One who want a little color in their games. Yes, I'm generalizing SO HARD, but come on. The only way to reach those people (I'm certain) is to shove it in their faces. Loyalty runs deep.
Most of my negative feelings towards last year's E3 Direct were due to the stream failing. If it works this year then I'm good.
Sure there'll be bad press, but there will always be bad press. I don't resent Nintendo being more in control of their message this way so long as the digital event is polished and reveals cool stuff. If journalists are still peed off that Nintendo isn't giving them all free Nexus 7s and treating them like the gatekeepers of gaming information ... well good.
@Mr_Mustache Those people are going to hear about the games at some point anyway and if interested, they'll go to Youtube and check it out. It's just not that big of a deal any more. Sony only got the boost they did from a conference last year because they used the last 15 minutes of it to take jabs at Microsoft. I bet most of the Sony zealots couldn't even tell you half the games they showed without looking it up.
I think there is something magical about E3 though, and seeing something *LIVE!* and all that. Sure, we live in this YouTube/Twitter generation where we hear about stuff, but -- I gotta tell ya -- seeing that green light wash over the crowd, and this new game we've never heard of was shown, a brand new IP, called WATCH_DOGS, and the CITY OF CHICAGO IS YOUR WEAPON, and you've got all these characters under your umbrella spread out around the City..it sounded like the coolest game in the world. YOU'RE HACKING EVERYONE!!
Fast forward a year to, fittingly enough, YouTube videos where they've got GIANT MECHANICAL SPIDERS, and I wonder how many people who said "YES!!" in the initial exit poll have changed their tune. Gotta strike when the iron is hot, and get those people with that "gotta get it now" rush. (Though they released the Saturn or something at E3 or whatever it was, and that kinda didn't work out? I don't know.)